The Journal
Dussehra to Diwali: How India’s Festive Season Begins at Home
Dussehra has become the start of India's festive season at home. On silver, design-led corporate gifting and styling the home through to Diwali.
For many affluent Indian households, Dussehra is no longer just a single day between Navratri and Diwali. It has become the point when festive plans start taking shape: how the home will be dressed for the weeks ahead, what belongs on the mandir shelf, how the dining table will look when family and friends come over, and what to take along when the invitations begin. La Maison Eterna, the Delhi-based silverware and home décor house, has found a natural place within this part of the festive season, with pieces designed to move easily between celebration, entertaining, and everyday life.
Why Dussehra Has Become a Gifting Occasion in Its Own Right
For a long time, Diwali was the festival that carried most of India’s gifting season. Dussehra is increasingly becoming part of that conversation too. Since it arrives earlier in the festive calendar, it gives companies and families a chance to start gifting before the rush of Diwali week. The symbolism of Vijayadashami also lends itself naturally to the occasion, with its associations with new beginnings, fresh starts, and the start of something auspicious.
That has opened up a broader range of gifting possibilities. Indian names such as Good Earth, Ellementry, and Nilaya by Asian Paints have built strong followings in home décor, giving people more options than the traditional sweets, dry fruits, and hampers that have long dominated festive gifting.
Internationally, houses such as Christofle, Puiforcat, and Georg Jensen have long been associated with fine silver craftsmanship, while Baccarat and Lalique remain strong reference points for luxury crystal and glass. Their influence is increasingly visible in the way Indian homes approach festive entertaining, where the table setting has become as much a part of the occasion as the food itself.
La Maison Eterna occupies a slightly different space. Its collections bring together Indian festive traditions with European-inspired finishing and a strong emphasis on material and craftsmanship. For Dussehra and the weeks leading up to Diwali, that includes silver-plated pooja thalis, decorative bowls, trays, and vases that can be used during the festivities and then kept out as part of the home. The idea is simple: a festive piece should have a life beyond the festival itself, rather than being packed away for another year.
Silver, Symbolism, and Why It Still Matters at Dussehra
Silver has been part of Indian religious and household traditions for centuries, particularly in objects used for puja, offerings, and auspicious occasions. Its association with purity, prosperity, and good fortune has made it a familiar presence in everything from coins and utensils to thalis and templeware. At Dussehra, when Vijayadashami is traditionally associated with auspicious beginnings and the start of new ventures, those associations give silver a natural place in the ritual and gifting landscape.
La Maison Eterna approaches that tradition through objects made for contemporary Indian homes. Its pooja thalis and silver-plated pieces are designed around the way these objects are actually used, with space for diyas, kumkum, flowers, and other elements of a festive puja. Just as importantly, they are made to remain useful after the rituals are over. A thali can become part of the home’s festive collection, while a bowl, tray, or vase can move into everyday entertaining or display.
That balance is what makes the category interesting today. The appeal is not simply that something is silver or silver-finished, but that it brings the symbolism of the material into an object that feels relevant to the way people live now.
The Corporate Gifting Shift: From Hampers to Objects With a Life Beyond the Festival
Corporate gifting around Dussehra and Diwali has become more varied. Sweets, dry fruits, and traditional hampers remain an important part of the season, but they now sit alongside gifts chosen for their design, craftsmanship, and usefulness beyond the festival. For clients, employees, and business partners, there is growing interest in objects that can stay in a home or office long after the box has been opened, whether that means a well-made tray, a decorative bowl, a bar accessory, or a piece for the puja space.
La Maison Eterna fits naturally into this more design-led approach to festive gifting. Its corporate collections include silver-plated trays, decorative bowls, pooja pieces, and other home objects that can be gifted across relationships and occasions. A tray can be used when entertaining, a decorative piece can find a place in the home, and a pooja set can become part of the family’s festive rituals year after year.
At the higher end of corporate gifting, the reference points have also become more international. Buyers are increasingly familiar with houses such as Ralph Lauren Home and Versace Home, alongside established Indian names, so the expectation is no longer simply to give something expensive. The object itself has to feel well made, distinctive, and worthy of being kept.
Styling the Home for Dussehra Through Diwali
Dussehra often marks the beginning of the festive decorating season rather than the end of it. For many homes, Vijayadashami is when the first elements come out: the puja area is refreshed, flowers and diyas are brought in, and the home starts to take on a more festive character. As Diwali approaches, those first touches can be layered with candles, textiles, flowers, and tableware rather than replaced altogether.
A decorative vase can take marigolds during the festive season and continue to be used long after the flowers and lights have been put away. The same applies to bowls, candle stands, and other pieces that can move between ritual, entertaining, and everyday display.
It creates a more personal way of decorating for the season. Instead of buying an entirely new set of decorations for each festival, the home gradually comes together through pieces that can be used again, brought out in different ways, and added to over time. That approach is also reflected in the broader shift toward home décor collections from brands such as Good Earth and Anantaya, where individual pieces can become part of a collection that grows with the home. Dussehra is a natural starting point for the festive season at home. It is when the first lamps are lit, the puja space is refreshed, invitations begin to gather, and thoughts turn towards Diwali. The pieces chosen at this point can set the tone for everything that follows, especially when they are made to be used and enjoyed well beyond the celebrations.
From pooja thalis and trays to decorative bowls, vases, candle stands, and gifts for clients or loved ones, La Maison Eterna's collections are designed to bring a sense of occasion to the home without being limited to one festival.
Explore La Maison Eterna's collections or speak with our Concierge for personal and corporate gifting.
Further reading from the Journal: How Luxury Brands Are Rethinking the Indian Festive Season and A Closer Look at the Pooja Thali and Its Place in Indian Tradition.
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